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Signet Jewelers: Loupe 2023 Hype Video

This motion graphics piece was created using client-provided assets and a basic set of boards, which left room open to some interpretation when it came to movement. I liked the “loupe” icon as a method to get from one frame to the next, and used that approach throughout the video. I also did some very basic puppet pin and DUIK rigging on the characters to bring them to life, despite being designs which didn’t easily lend themselves to movement.