Title: Subway TV spots
Role: Motion Graphics
For about six months, I worked at Upshot animating spots for Subway TV, a series of kiosk videos that played on loop at Subways across North America. These included spots for the launch of the movie Muppets: Most Wanted, Maleficent, as well as the Subway Chicken Enchilada and Fresh Fit subs. These spots were usually designed by the in house animator, although I did design the indesign boards for two of the spots. Each spot was animated in After Effects, and were done with a combination of moving graphics and video footage. In the case of the Muppets, we had an archive of green screen video clips from Disney that we would pull from. In the end, after a lot of back and forth, we mainly went with clips that matched the branding of the film to maintain a consistent look and feel. These were done with no audio, so the clips below will not have sound during playback.
Subway TV – Muppets: Most Wanted
Subway TV – Maleficent